For Edelman Digital, we created a series of poignant spots for Lambda Legal’s “#iDO” campaign for marriage equality. We purposefully used an Errol Morris technique to shoot the interviews, allowing each person to tell their personal story in the most intimate way and to make a meaningful connection with the viewer. High-contrast light, striking shadows and rich blacks made for timeless, cinematic imagery ala Irving Penn, complementing the overall direction. The resulting edit conveyed the importance and emotion of the right to say “I DO” for any gender.