We created a special video series for Hobo to communicate the brand's handcrafted luxury sensibility. We drew inspiration from Hobo's Founder and Head Designer, who developed a deep love for leather during her formative years working in her mother's leather shop in the 1970s, learning to cherish the material’s imperfections and timeless appeal of patina.
We juxtaposed Super 8 grain with clean, modern gimbal work to highlight the craftsmanship and sumptuous leathers in a way that was both artistic yet product-driven.